Krispy Kreme's Trio of Patriotic Donuts Celebrate the Fourth of July
Laura McQuarrie — June 24, 2019 — Lifestyle
References: krispykreme & businesswire
Just ahead of the Fourth of July, Krispy Kreme has unveiled three new patriotic donuts in red, white and blue colorways. While the Freedom Ring Doughnut recreates the American flag in a circular shape, the Firework Ring Doughnut is decorated in a way that reminds of celebration fireworks and the Sprinkled Ring Doughnut dresses up Krispy Kreme’s iconic Original Glazed treat with white icing and colorful candy sprinkles.
Knowing that many Americans will want to celebrate the holiday with a sweet treat, Krispy Kreme is offering a dozen free Original Glazed donuts to Krispy Kreme Reward members when they purchase any dozen on July 4th. This special trio of patriotic donuts are only being offered by the chain for a limited time at participating Krispy Kreme shops across the United States.
Knowing that many Americans will want to celebrate the holiday with a sweet treat, Krispy Kreme is offering a dozen free Original Glazed donuts to Krispy Kreme Reward members when they purchase any dozen on July 4th. This special trio of patriotic donuts are only being offered by the chain for a limited time at participating Krispy Kreme shops across the United States.
Trend Themes
1. Patriotic Desserts - Creating patriotic-themed desserts for holidays, such as Fourth of July, presents an opportunity for food companies to tap into American pride and create unique offerings.
2. Limited-time Specials - Offering limited-time products, like Krispy Kreme's patriotic donuts, can create a sense of urgency and drive customer excitement and sales.
3. Reward Programs - Promoting special deals and rewards for loyal customers, such as Krispy Kreme's offer of free donuts, can encourage repeat business and build customer loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on seasonal and holiday-themed products to attract customers and increase sales during specific occasions.
2. Restaurant Chains - Restaurant chains, like Krispy Kreme, can use limited-time specials and exclusive offers to drive traffic to their stores and create a buzz around their brand.
3. Customer Loyalty Programs - Companies that offer reward programs and loyalty incentives can build strong relationships with their customers and increase customer retention and engagement.
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