On Friday, November 13, the ink-obsessed jewelry designer Patrik Muff held a most unusual event at his store in Munich. In the 13-hour event, 13 different people were tattooed with different variations on the number 13.
Igor Manojlovc from Ironheart Tattoo was the artist behind Patrik Muff's marathon tattoo event. Check out the images above for some of the 13 tattoo designs from the promotion, and keep clicking for more tattoo-loving features.
Implications - The popularity of tattoos has expanded to encompass more than its humble subculture origins. Consumers appreciate tattoos because they're customized designs which are representative of a consumer's individuality. As such, corporations may utilize tattoo imagery to entice consumers into purchasing products or they can use the concept of hyper-customization to attract the attention and business of customers.