Spanish dairy products manufacturer Pascual has developed a 30-second television spot for Pascual Milk.
Pascual Milk is rich with calcium, and the spot aims to show people the benefits of a calcium-rich body -- it can increase happiness and overall well-being in one's life. The Pascual Milk commercial starts off like a nostalgic beach commercial, although instead of a family or couple running together, it's a group of skeletons enjoying the warm summer air and crisp cool waves hitting the beach.
At first glance, one would have no idea that this is a commercial for milk. After the skeletal family reaches its beach-front home, each skeleton is transformed into human again and able to enjoy a glass of Pascual Milk.