Attention-Captivating Elegant Party Apparel

American Apparel's Holiday 2018 Campaign is Sensual

For the Holiday 2018 season, American Apparel debuts a shiny and sensual party apparel collection.

Recently, the brand re-launched due to popular demand with an e-commerce platform. Given the aesthetics and styles of the flashy offerings, American Apparel is staying true to its roots. From lavishly tight bodysuits in metallic nuances to ultra-provocative dresses that exude sophistication, the label brings versatile and seasonal fashion basics to the style-minded consumer.

Ideal for Christmas dinner and celebrating the New Year with a bang, the party apparel is bound to turn heads. Each garment possesses that retro-inspired quality American Apparel is known for. In addition, the ultra-versatile, easy-to-style and stretchy fabrics are sure to accommodate any figure and body type. The party apparel collection is lavishly exhibited in an appropriately styled editorial.

Shiny Metallic Apparel
This trend presents an opportunity for textile companies to combine high-quality metallic materials with comfortable stretchy fabrics.
Versatile and Seasonal Fashion Basics
This trend presents an opportunity for online retailers to provide a range of garments that can be easily styled for different seasons and occasions.
Retro-inspired Apparel
This trend presents an opportunity for designers to revive vintage fashion styles and incorporate them into contemporary designs.

Industries Being Reshaped

Textile and Fashion Industry
This industry can benefit from incorporating metallic materials into their fabrics to create attractive and comfortable party garments.
E-commerce Industry
This industry can benefit from offering versatile and season-appropriate fashion basics to cater to the needs of style-minded consumers.
Fashion Design Industry
This industry can benefit from incorporating retro-inspired elements into contemporary fashion designs to create unique and appealing garments.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 83%
Freshness 8%