I love parkour and papercrafts, and when the two are brought together like 'Parkour Motion Reel' by Serene Teh and Noel Lee, I'm in creative heaven. This short animation puts doodled parkour participants in a series of jumps, twists and rolls.
After you check out the Parkour Motion Reel in the video above, keep clicking for more fun parkour features and other animated creations from Trend Hunter's archives.
Implications - One of the most important developments in 21st century marketing has been the ability for advertisements to go viral. Companies that seek to raise brand awareness can do so by investing in advertising that is outwardly comedic or outlandish. By providing consumers with an ad campaign that intends to humor or shock them, the company increases the chances that the ad will be spread from consumer to consumer, providing it have a longer shelf life.