To promote its self-parking car, Ford set up a marketing stunt called 'The Parisian Pinball Park' in Paris. Known for its fast-paced drivers and difficulty of finding a parking space, Paris was the perfect location for this prank.
As drivers tried to parallel park into a small spot, a large Pinball billboard would light acknowledging a new player. When the drivers continuously bumped the cars in the front and back of them, the screen would light up red just like a pinball machine does. The billboard overhead would scroll across the word "ouch." One driver was so bad that Ford awarded him with the worst driver award. Then, they put him in a self-parking car so he could see the difference.
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