Peru-based graphic designer Erika Mechan has created these Paris Hilton vodka labels and packaging that completely embody the glamorized lifestyle of the Hollywood celebrity.
The branding starts at the top of the bottles with the silver lids that are each branded with an embossed, cursively written letter 'P.' The perimeter of each silver lid is decorated with sparkles and glitter. The pure white bottles are then labeled with an all white wrap-around label that reads "PARIS" and the flavor of the vodka as well as watercolor image that represents the flavor.
There are three Paris Hilton vodka flavors which include a cherry flavor titled 'Glamorous,' a citrus flavor titled 'Wild Party' and a blueberry flavor titled 'Temptation.' The cohesive packaging and elegant yet playful branding represents the celebrity with perfect cohesion.