Transformed Warehouse Hotels

The Paramount House Hotel Utilizes the Old Paramount Picture Studio

Set in Sydney, Australia's Surry Hills neighbourhood, the new Paramount House Hotel was formed inside two buildings that held the original headquarters of Paramount Picture Studios and the adjoining film storage warehouse.

Originally made in the 1940s, the structure was stitched together by Breathe -- a Melbourne-based architecture studio. The hotel now features 29 guest rooms, a restaurant and a wellness spa. The design team added a copper-clad rooftop extension to create visual drama from the street, while the interior features an industrial palette of concrete pieces, brick walls and colorful wool rugs.

Blending a loft-like aesthetic with warm pops of color, the new Paramount House Hotel is an original and luxurious travel option for movie buffs and architecture fans alike.

Transformed Warehouse Hotels
Opportunity to transform historic buildings into unique hospitality experiences.
Industrial-chic Aesthetics
Design opportunity to create visually stunning hotels with an industrial design ethos.
Luxury Hotel Wellness Spa
Increasing demand for luxury accommodation experiences with wellness and spa facilities.

Who This Affects Most

Hospitality
Hotels can repurpose historic sites to offer a unique experience & hotels can incorporate wellness facilities into their service offering.
Architecture
Opportunities for architecture and design firms to repurpose historic buildings into luxurious hotels that incorporate wellness spaces and offer a unique experience.
Film Production
Refurbishing old film studios into hotels furthers the opportunities of film sets by creating new revenue streams.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 42%
Freshness 8%

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