Coca-Cola Serbia is celebrating the theme of togetherness in its recent design campaign by Tereza Cenic that focuses on creating paper clips in the shape of the iconic Coca-Cola bottle. The clip use highlights a sense of uniting by leveraging the undeniably recognizable Coca-Cola red hue and bottle shape.
Cenic utilizes the design of the paper clip and its purpose of keeping loose sheets together to act as an extension of globe togetherness. The clip is currently only a concept, but it offers a way the soft drink brand can use its globally recognized emblem to be used on a daily basis by consumers in an unlikely way. The subtle messaging leads the Coca-Cola brand to be recognized for its attempt to unify clients and consumers alike through a variety of industries.