Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,825 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,825 cutting edge ideas.

Streetwear Pizza Campaigns

The Papa X Cheddar Campaign Fuses Food and Streetwear Fashion

— June 5, 2021 — Fashion
Papa X Cheddar is the new campaign from Papa John's and it mixes music, food and fashion in an unexpected way. The campaign shares the perspective of director Josh Cohen, who is known for his work with adidas and Nike, and it's set to the tune of Cheddar from hip hop artist B Zino. The campaign shows streetwear looks alongside original Papa John’s delivery driver uniforms, cheesy slices of pizza and plenty of colored lights to convey a sense of warmth.

Many popular food brands are breaking into the fashion business with merch, especially at a time when people are craving comfortable styles. The Papa X Cheddar streetwear collection gives pizza lovers the chance to get the look of a pizza delivery driver with visors, polos and other statement pieces.
Trend Themes
1. Food-fashion Collaborations - The success of Papa X Cheddar, a streetwear campaign mixing food and fashion, opens the door for more collaborations between food and fashion brands.
2. Comfort Wearables - As people continue to crave comfortable styles, food brands have the opportunity to create their own wearable merchandise like Papa John's delivery driver uniforms.
3. Food-hip Hop Partnerships - Papa X Cheddar's use of a hip hop song creates a unique campaign experience and opens up the possibility of more collaborations between food and music industries.
Industry Implications
1. Food Industry - The food industry can create merchandise that complements their brand, like Papa John's delivery driver uniforms, to increase brand awareness and customer loyalty.
2. Fashion Industry - Collaborating with food brands, like in the case of the Papa X Cheddar campaign, provides new opportunities for fashion brands to reach new audiences and create unique collections.
3. Music Industry - Food and music collaborations, like Papa X Cheddar's use of a hip hop song, opens up the possibility for cross-promotion and new experiences for consumers.
3.1
Score
Popularity
Activity
Freshness