Pandora's 2020 Holiday Ad Makes the Best of the Circumstances
Ellen Smith — December 11, 2020 — Marketing
Pandora's 2020 holiday ad takes the New Normal into account, focusing on video call get-togethers with its 'Holiday Hits Different' ad spot. In the ad, a narrator suggests that while we may not be spending the holidays together in-person, virtual parties and chats can still serve as an excuse to get dressed up and have fun.
The ad features a montage of people alone in their apartments, spending time with their loved ones on a video call. Sporting suit jackets and pyjama bottoms, or crazy Christmas sweaters, the subjects of the ad manage to have joyful experiences despite the current circumstances. With the ad, Pandora successfully aligns itself as a brand that acknowledges the current climate, and adapts to consumer needs.
Image Credit: Pandora
The ad features a montage of people alone in their apartments, spending time with their loved ones on a video call. Sporting suit jackets and pyjama bottoms, or crazy Christmas sweaters, the subjects of the ad manage to have joyful experiences despite the current circumstances. With the ad, Pandora successfully aligns itself as a brand that acknowledges the current climate, and adapts to consumer needs.
Image Credit: Pandora
Trend Themes
1. Virtual Celebration - Opportunity to create virtual celebration experiences and products for holidays and special occasions.
2. Video Call Get-togethers - Opportunity to develop innovative video call platforms and services to enhance virtual social interactions.
3. Adapting to Consumer Needs - Opportunity to identify and meet the evolving needs of consumers during challenging times.
Industry Implications
1. E-commerce - Opportunity for online retailers to offer virtual celebration kits and personalized gifting options.
2. Telecommunications - Opportunity for telecom companies to develop advanced video call technologies and features for seamless virtual gatherings.
3. Digital Advertising - Opportunity for digital advertisers to create engaging and relatable ads that resonate with consumers in the current climate.
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