Pandora's 2020 holiday ad takes the New Normal into account, focusing on video call get-togethers with its 'Holiday Hits Different' ad spot. In the ad, a narrator suggests that while we may not be spending the holidays together in-person, virtual parties and chats can still serve as an excuse to get dressed up and have fun.
The ad features a montage of people alone in their apartments, spending time with their loved ones on a video call. Sporting suit jackets and pyjama bottoms, or crazy Christmas sweaters, the subjects of the ad manage to have joyful experiences despite the current circumstances. With the ad, Pandora successfully aligns itself as a brand that acknowledges the current climate, and adapts to consumer needs.
Image Credit: Pandora