With the numerous flavors of milkshakes available in the food industry, this Pancake-Flavored Milkshake definitely takes the cake.
Created by the 'Morinaga' company, this Pancake-Flavored Milkshake is set to be released in September, 2010. Although it isn't the first time that companies have turned solid foods into liquid drinks, I still think the idea of eating an actual pancake is definitely more satisfying than this Pancake-Flavored Milkshake concept.
Implications - Consumers live a lifestyle which is busier and more chaotic than that of their parents generation. These consumers need options that are quick and time efficient, both in the products that they buy and they services that they consume. Companies should take this into consideration in order to foster a more meaningful relationship with this group.