This Panadol Painkiller Campaign Makes You Feel Lighter

 - Jul 29, 2011
References: grey & adsoftheworld
A bad headache will bring all of your awareness to your noggin so that it seems to grow larger than the sense of the rest of your body. Recognizing the feeling, this Panadol painkiller campaign lightens your load with a little white tablet.

While the source of your cranial soreness may not disappear, the symptoms can be dulled in a way that's visually represented in these ads. The Grey Group advertising agency of Singapore placed these illustrated prints within a chalky background to blend with the appearance of the pill, leaving the activities of a tightrope walker, a museum guard and a magician more discernible despite their smaller size. The Panadol painkiller campaign acknowledges the discomfort associated with migraines, and endeavors to bring you back down to earth.