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Wholesome Popcorn Branding

Pams Popcorn is a Range of Naturally Flavored Microwavable Popcorn

— March 30, 2016 — Lifestyle
Pams Popcorn is a wholesome range that offers enticing naturally flavored popcorn snacks. Packaged in boxes of three packs, Pams Popcorn comes in four delicious, all-natural flavors: light butter, salty and sweet, natural and butter.

Realized by New Zealand creative agency Brother Design, the branding concept for Pams Popcorn uses chalkboard-inspired visuals upon which sits the logo, which helps consumers imagine the product's fresh origins. The background patterns of the boxes and individual packs resemble candy stripes and recall imagery of a fairground.

As consumers become more concerned about harmful additives contained in everyday foods, many are opting to spend slightly more in order to ensure high quality of ingredients, which is best communicated through carefully curated branding schemes that allude to wholesome beginnings.
Trend Themes
1. Clean Label Snacks - Disruptive innovation opportunity: Develop popcorn snacks with transparent and clean ingredient labels to cater to health-conscious consumers.
2. Artisanal Packaging - Disruptive innovation opportunity: Create unique and visually appealing packaging designs inspired by handcrafted aesthetics to differentiate popcorn brands in a crowded market.
3. Natural Flavorings - Disruptive innovation opportunity: Experiment with new and unique natural flavorings for popcorn snacks to offer consumers more diverse taste options.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Explore new snack food products and variations to cater to changing consumer preferences for healthier and more unique snacks.
2. Food Packaging Industry - Disruptive innovation opportunity: Develop sustainable and visually engaging packaging solutions for food products that resonate with environmentally conscious consumers.
3. Creative Agency Industry - Disruptive innovation opportunity: Partner with food brands to create captivating and concept-driven branding strategies that connect with conscious consumers seeking high-quality products.
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