These painted wine labels were created by the 485 Design agency for the 'Blood. Sweat. Cheers.' vino collection. The wine was created as a gift for all employees working at the Ogilvy & Mather NZ group.
The painted wine labels look as though the top of the bottle had been dipped into a can of paint and placed upright to dry. There are lines of paint dripping down from the top of each bottle. The colors were selected to match the brand's identity and logo, which is red, white and gray.
The collection features three different wines in three differently colored bottles. Each bottle represents a term from the phrase "blood, sweat and tears." The anniversary gift is meant to reflect all of the hard work contributed by the Ogilvy & Mather NZ group's employees.
What Makes This Trend Stand Out
- Paint-dripping Wine Labels
- Opportunity for wineries to create unique and visually striking wine labels using paint-dripping techniques.
- Customized Corporate Gifts
- Opportunity for businesses to create personalized and meaningful gifts for their employees or clients, such as painted wine bottles representing their brand.
- Visual Branding
- Opportunity for companies to incorporate visually appealing and distinctive elements, like paint-dripping designs, into their branding strategies.
Sectors Adopting This
- Wine
- Opportunity for wineries to differentiate their products and attract consumers by using innovative and eye-catching label designs.
- Graphic Design
- Opportunity for graphic design agencies or artists to offer their services in creating unique and artistic label designs for wine bottles.
- Corporate Gifting
- Opportunity for companies in the corporate gifting industry to provide personalized and customized gifts, such as painted wine bottles, to businesses and organizations.
