The Pacsun Pre-Fall 2021 campaign highlights back-to-school styles with the help of TikTok star, actress and singer Jules LeBlanc and a theme of escapism. Shot and launched in Utah's Zion National Park, the campaign aims to promote well-being and reconnection. Brie Olson, President of Pacsun says "We wanted to take our consumers on a journey and give them an escape as adventure travel is at the top of most Gen Zers to do list and we want to be with them on this journey."
The campaign speaks to Gen Z shoppers, who want to have adventures and experience escape, all the while feeling connected to their friends on social media. To foster community and connection, Pacsun is curating a Neighborhood Guide Instagram series.