This Packaging for Meat from PRE Brands Emphasizes Visibility

 - Apr 4, 2017
References: pre-brands & packagingdigest
Transparent components are commonly used in packaging for meat products, but not to the extent that PRE Brands uses its see-through film.

As a start-up that specializes in grass-fed beef, PRE Brands created a minimalist package of vacuum-packed meat that's attached to a simple paperboard backing. What makes the package design particularly noteworthy is that the plastic piece can be flipped up so that all sides of the product may be viewed. As well as being able to inspect a cut of meat from all angles with this package, consumers will also find it useful for freezing, as the paperboard backing can be removed via a perforated tear line and recycled for additional space-saving in the freezer.

Since transparency is of utmost important to today's informed consumers, this package design makes it possible for them to come to their own conclusions on the quality of the premium product.