Across five states that are serving as limited test markets, Pabst Blue Ribbon Hard Coffee is now being sold as what the brand calls a product that's "among the first of its kind in the industry." The alcoholic coffee beverage is made with a base of Arabica and Robusta coffee beans, plus creamy American milk. The finished product is a vanilla-infused premium iced coffee that can be enjoyed on the go in a canned format.
Already, PBR Hard Coffee is receiving glowing reviews from consumers, especially at a time when many are seeking out unique coffee hybrids.
Just this year, PBR also introduced other unique new iterations of its classic product, including high-strength and low-alcohol versions.