Understated High Fashion Editorials

Iggy Azalea Adopts a New Look for Oyster Magazine October 2013

Rap recording artist Iggy Azalea is featured on Oyster Magazine’s October 2013 issue. The editorial, shot by Nabil Elderkin, showcases Azalea taken on a sleeker, more high-fashion look. Azalea is known for her controversial songs, theatrical videos and dramatic style.

For this shoot, the provocative rapper is stripped bare to the essentials. Azalea wears her hair in a glossy, high ponytail, wears minimal makeup (save for an intense cat-eye look) and sticks to a monochromatic wardrobe. This is not the booty-popping, electrifying-color-wearing Iggy that has been splashed all over the media as of late. Azalea is clearly trying to demonstrate a different side of herself with a refined, understated look.

The result is a simply beautiful spread that features shots with Azalea intensely staring at the camera or demurely looking away while holding onto her long, platinum blonde ponytail.

Understated Fashion
The trend of understated fashion has the potential to disrupt the fashion industry by offering a new take on high fashion.
Minimalist Makeup
The trend of minimalist makeup can disrupt the beauty industry by challenging the traditional emphasis on heavy makeup.
Monochromatic Wardrobe
The trend of monochromatic wardrobe has the potential to disrupt the fashion industry by offering a more refined, minimalist style.

Industries Being Reshaped

Fashion
The fashion industry can benefit from exploring the opportunities presented by understated fashion, minimalist makeup, and monochromatic wardrobe trends.
Beauty
The beauty industry can benefit from experimenting with minimalist makeup as a new trend that challenges established norms.
Media and Entertainment
The media and entertainment industry can benefit from featuring more understated and refined looks, like Iggy Azalea's, in editorials and campaigns.
SCORE
4.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 48%
Freshness 8%