Foldable Felt Seating

The Oyster Chair by Kawamura Ganjavian Prides Itself on Comfort

Don't let the Oyster Chair make you feel all clammy, instead let it make you feel all comfy. A foldable felt seat, it offers a minimalistic way to sit back and relax while also providing a convenient stowaway design.

Created by Madrid-based studio Kawamura Ganjavian, the Oyster Chair may look sleek and contemporary, yet it prides itself on being just as comfortable. Lying close to the ground, it also allows you to outstretch your legs without the need of a footrest.

Foldable Furniture
There is an opportunity to disrupt the furniture industry by creating more designs for foldable furniture as people seek convenient and minimalistic living solutions.
Felt Material
Using felt as a material for furniture design presents opportunities to disrupt the industry with a focus on creating comfortable and sustainable pieces.
Stowaway Design
The stowaway design trend highlights an opportunity to create more furniture items that are flexible and easily storable in small spaces.

Where This Applies

Furniture
The furniture industry could benefit from investing in foldable furniture designs and stowaway designs that accommodate smaller, urban living spaces.
Material Science
Felt is an eco-friendly material that is sustainable; investing in felt as one of the go-to materials for furniture designs offers a chance to disrupt the industry with eco-friendly products.
Interior Design
The trend for small-space living highlights a disruptive opportunity for interior designers to invest in furniture with a stowaway design to help maximize the limited space available.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 65%
Freshness 8%