Drake's October's Very Own label works in collaboration with Dsquared2 to create a joint capsule honoring the OVO lifestyle, spotlighted by oversized branding accents. The range is rooted in essential silhouettes, delivering a selection of tees, hoodies, track pants, a denim jacket, washed out denim jeans, a beanie, and two caps as well.
All of the pieces in the collaborative collection are adorned in the notable OVO own. It takes a different approach than usual as it doubles up this time around, layering two together for a dual-branding detail. It also boasts an oversized finish throughout the pieces and accompanied by the signature bold red font referencing Dsquared2's brand. The collection is now available online at OVO and in Canadian, London, NYC, and LA store locations.
Key Themes Behind This Trend
- Oversized Branding Streetwear
- Opportunity for brands to collaborate and create joint capsules with oversized branding accents, targeting streetwear enthusiasts.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage the trend of oversized branding streetwear collaborations to attract customers and increase sales.
- Fashion Design
- Fashion designers can explore oversized branding streetwear collaborations as a disruptive innovation opportunity to create unique and eye-catching collections.
- Online Retail
- Online retail platforms can tap into the trend of oversized branding streetwear collaborations by offering a diverse range of joint capsule collections to cater to the growing demand.
