According to reports Apple will be creating its own original podcasts that it will add to its streaming service. Creating its own content will allow Apple to have exclusive rights to the podcasts. Exclusive content will help Apple compete with other streaming services that also offer exclusive content.
It was reported that Apple will look to third parties to create its original podcasts, and Apple has been speaking with media organizations about the prospect of creating the content.
Apple has made a concerted effort to improve its podcasting presence. Recently the company made efforts to provide more analytics to content creators, so they could implement the data to better reach listeners. Apple has also created a Podcasts app for computers running macOS.
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