Blue-Hued Taco Shells

Trader Joe’s Organic Stone Ground Blue Corn Taco Shells Have Arrived

If you're looking for a way to take your next Taco Tuesday to a whole new level, Trader Joe's new Organic Stone Ground Blue Corn Taco Shells are the perfect option.

Like the brand's original Stone Ground Yellow Taco Shells, the new blue taco shells offer the same texture and structural support for your favorite taco fillings. However, unlike the yellow version, Trader Joe's Organic Stone Ground Blue Corn Taco Shells boast an eye-catching azure-blue hue. The tacos also have a deliciously toasty and nutty flavor profile thanks to the use of naturally blue stone-ground corn.

Best enjoyed slightly warm, Trader Joe's new Organic Stone Ground Blue Corn Taco Shells are perfect for any type of taco filling – from plant-based proteins to meats like chicken and beef.

Image Credit: Trader Joe's

Colorful Food
Opportunity for food companies to create visually appealing and Instagram-worthy products using natural ingredients like blue corn.
Plant-based Proteins
Rising demand for plant-based alternatives presents an opportunity for food companies to create more taco fillings to cater to different dietary preferences.
Sustainable Packaging
As more companies focus on sustainability, there is an opportunity for packaging companies to develop eco-friendly packaging materials for the food industry, reducing waste from single-use plastics.

Sectors Adopting This

Food and Beverage
Opportunity to develop innovative products and explore new food trends, such as colorful food, that appeal to customers looking for unique and visually appealing food experiences.
Plant-based Meat
As more consumers turn to plant-based protein, there is an opportunity for plant-based meat companies to develop fillings that cater to different dietary preferences and appeal to vegan and vegetarian consumers.
Packaging
There is an opportunity for packaging companies to develop eco-friendly packaging materials for the food industry, reducing waste from single-use plastics and responding to increasing consumer demand for sustainable packaging.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 7%
Freshness 11%