Spiced Organic Frozen Meals

This Meal Offers Health Benefits That Most Frozen Varieties Do Not

This organic frozen meal offers a portioned serving of food that is both healthy and flavorful.

Frozen meals are not often associated with health as they can include ingredients that are fattening, full of preservatives and can be high in sodium. Saffron Road's 'Chana Saag' organic frozen meal carves out a different path in this market by being truly healthy. With primary ingredients such as spinach, organic chickpeas, onions and basmati rice -- this meal is healthy while still maintaining vibrant flavors. The meal is inspired by Indian cuisine which is a nice shift from the variations of pasta that are normally found in frozen food varieties.

This portioned serving offers flavor as well as wholesome ingredients to function as the perfect small meal for health-conscious consumers.

Organic Frozen Meals
The trend of organic frozen meals with healthy and flavorful ingredients is disrupting the traditional frozen food market.
Indian-inspired Meals
The trend of Indian-inspired meals is disrupting the standard frozen meal options dominated by variations of pasta.
Health-conscious Convenience
The trend of providing healthy and flavorful meals in portioned servings is disrupting the traditional frozen food market.

Industries Being Reshaped

Food Industry
The food industry has an opportunity to tap into the growing demand for healthy and flavorful frozen meals.
Organic Industry
The organic industry has an opportunity to provide healthy ingredients for convenient frozen meals.
Convenience Industry
The convenience industry has an opportunity to provide portioned, healthy, and flavorful meals for time-strapped individuals.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 33%
Freshness 8%