In order to build organ donation awareness in Japan, an organization called 'Second Life Toys' launched a dynamic campaign. Second Life Toys is giving broken toys a new life as part of a donation program, in order to mirror demand among human children.
A "recipient" toy is matched with a "donor" toy that is no longer played with. From there, a piece of the old toy is used to create a new arm, leg or other piece where the damaged soft toy needs to be repaired. Those who donate an unused toy to the campaign will receive a letter from the original toy's owner as a thank you.
In Japan, there are about 300 people each year who get the replacement organs they need—unfortunately this does not come close to satisfying the demand for the thousands that remain on waiting lists. Hopefully this child-focused campaign will help to change the odds.