Disguised Art Piece Clocks

The 'Orbita' Clock Hides in Plain Sight as a Sculptural Accent

The 'Orbita' clock has been conceptually designed to be seamlessly incorporated into a space thanks to the sculptural aesthetic that enables it to hide in plain sight. Looking like a simple piece of timber artwork on a wall, the clock consists of two rotating panels that sit flush to one another and spin freely during the day. Indicator notches vaguely resemble the hands of a clock to let inhabitants see the time without the need for digital screens or a traditional clock face.

The 'Orbita' clock has been designed by TWO O THREE and acknowledges the growing shift towards minimalistic aesthetics as consumers continue to prefer products that are uncomplicated. The clock is suitable for incorporation into a living or working space to ensure the time is always visible.

Minimalistic Aesthetics
Opportunity for creating products that seamlessly blend into spaces and hide in plain sight.
Non-traditional Time Indicators
Opportunity for innovative clocks that utilize unique visuals to display the time.
Preference for Uncomplicated Products
Opportunity for designing products that are simple and easy to use.

Who This Affects Most

Interior Design
Opportunity for incorporating minimalistic clocks into interior spaces as decorative accents.
Furniture Manufacturing
Opportunity for producing furniture pieces that double as functional time display
Product Design
Opportunity for creating innovative time indicators for various products and applications.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 28%
Freshness 8%