Extremely Customizable Peripherals

Optimus Popularis Keyboard is Like a Million Keyboards in One

The Optimus Popularis keyboard, by designer Art Lebedev, is a customizable peripheral that allows users to change up the keys' displays on the keyboard. Users can assign different functions and images to the keys to create a unique, personalized keyboard.

Priced at over $1,000, the Optimus Popularis keyboard features a backlit LCD screen and each key has a 64 x 64 pixel grid that allows for customization of static images and even video files. So, each key can be assigned a specific function or shortcut. What's more, along with the original customizable keyboard, Lebedev plans on releasing another keyboard called Optimus Mini Six, which is a smaller six-LCD keypad that can be used like a remote control.

The Optimus Popularis keyboard was supposed to be released last year but its production was delayed. Now, production of the original keyboard and the Optimus Mini Six is set for June 2012.

Customizable Peripherals
The Optimus Popularis keyboard allows users to change up the keys' displays, presenting an opportunity for disruptive innovation in the field of computer peripherals.
Personalized Keyboards
With the ability to assign different functions and images to each key, the Optimus Popularis keyboard opens up opportunities for disruptive innovation in the keyboard manufacturing industry.
Lcd-based Keyboards
The backlit LCD screen and customizable keys of the Optimus Popularis keyboard suggest disruptive innovation potential in the development of keyboards with advanced display capabilities.

Where This Applies

Computer Peripherals
The customizable features of the Optimus Popularis keyboard present disruptive innovation opportunities in the computer peripherals industry.
Keyboard Manufacturing
By introducing customizable and personalized keyboards, the Optimus Popularis keyboard provides disruptive innovation possibilities for the keyboard manufacturing industry.
Display Technology
The use of LCD screens in the Optimus Popularis keyboard highlights opportunities for disruptive innovation in the development of advanced display technology for keyboards and other devices.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 54%
Freshness 8%

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