Lifestyle-Conscious Ice Cream Products

These Oppo Brothers Products Have Fewer Calories and Sugar

These Oppo Brothers ice cream products are being launched in the UK and Ireland as a series of sweet treats perfect for consumers looking to enjoy a lower calorie dessert to enjoy.

The products are reported to contain as much as 60% fewer calories and sugar than other varieties on the market, while still keeping a focus on a high-quality flavor. The products include the Caramlised Biscuit Swirl ice cream pint, Chocolate Hazelnut snacking balls, Vanilla Almond Caramel Swirl ice cream sticks and the Salted Caramel Biscuit Crunch ice cream sticks.

The new Oppo Brothers ice cream products are arriving at Sainsbury's, Tesco, Musgraves and Asda locations with additional retailers also set to stock them this summertime. The products are part of a continued demand for lower calorie ways for consumer to indulge in their favorite treats.

Low-calorie Desserts
This trend provides opportunities for companies to create innovative healthy alternative products for consumers.
Guilt-free Snacking
This trend provides opportunities for companies to offer healthier snack options while still maintaining great taste.
Premium Taste, Minimal Calories
This trend provides opportunities for companies to innovate and produce great tasting, low-calorie foods in the premium segment of the market.

Industries Being Reshaped

Food and Beverage
The food and beverage industry has the opportunity to innovate and create healthier snack and dessert options for consumers.
Retail
The retail industry has the opportunity to offer alternative, healthier products to keep up with consumer demand.
Fitness and Health
The fitness and health industry has the opportunity to collaborate with food and beverage companies in promoting healthier alternatives to traditional snacks and desserts.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 38%
Freshness 17%