The Opihr G&T with Grapefruit Has a 6.5% ABV
Michael Hemsworth — April 24, 2021 — Marketing
The Opihr G&T with Grapefruit is a new offering the Quintessential Brands-owned Opihr Gin as a product for the UK market that is focused on providing a high-quality option to enjoy that doesn't skimp on flavor. The cocktail comes in an elegant 275ml bottle and boasts a citrus flavor profile that is paired with spice along with pomelo grapefruit from Southeast Asia. The drink is finished with in-house-made premium tonic for the perfect cocktail without any mixing required.
Global Brand Director for OPIHR Gin Robert Milton spoke on the new Opihr G&T with Grapefruit saying, "With warmer weather arriving, more and more consumers will be staying local and socialising outdoors. The new Opihr G&T with Grapefruit will help meet this growing demand. Drinkers can now taste the flavours of the ancient spice route by trying all three variants that were inspired by ingredients in key destinations from east to west along the route – pomelo grapefruit from Southeast Asia, Indian ginger and Spanish orange.”
Global Brand Director for OPIHR Gin Robert Milton spoke on the new Opihr G&T with Grapefruit saying, "With warmer weather arriving, more and more consumers will be staying local and socialising outdoors. The new Opihr G&T with Grapefruit will help meet this growing demand. Drinkers can now taste the flavours of the ancient spice route by trying all three variants that were inspired by ingredients in key destinations from east to west along the route – pomelo grapefruit from Southeast Asia, Indian ginger and Spanish orange.”
Trend Themes
1. Bottled Gin Cocktails - The rise of pre-bottled gin cocktails provides an opportunity for beverage companies to offer convenient, on-the-go drinks that cater to consumers' demand for unique yet fuss-free flavor experiences.
2. Citrus-infused Spirits - Adding citrus to spirits like gin presents an opportunity for innovation and product differentiation through flavor exploration and experimentation.
3. Spice-influenced Cocktails - Incorporating spice into cocktails can provide an opportunity for the spirits industry to offer new and exciting taste experiences that are both nostalgic and innovative.
Industry Implications
1. Beverage Industry - The rise and success of pre-bottled cocktails offers an opportunity for the beverage industry to explore and offer unique, convenient, and quick drinking options.
2. Alcohol Industry - The demand for unique flavor combinations in spirits presents an opportunity for innovation and experimentation in the alcohol industry.
3. Hospitality Industry - Restaurants and bars can make the most of the opportunities presented by pre-bottled cocktails, to easily offer unique and popular drinks without having to invest in costly state-of-the-art equipment or employ skilled bartenders.
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