On October 8th, Hyatt sent out 46 employees across the globe to open doors for people. The campaign reinforces the message that 'In a Hyatt World,' nothing stands in your way — not even a door. While this is a courtesy that is generally performed by a doorman in front of a building, Hyatt's employees performed these small gestures of kindness everywhere.
While the employees held open doors for people, there were nearby signs that framed these kindnesses like picturesque moments, complete with a hashtag.
Since these kinds of stunts will definitely get noticed by people on the streets, this is a clever way to preemptively take advantage of photo ops that no doubt will occur. Photos of people posing with the photo frames can be seen on the 'In a Hyatt World' Tumblr blog.
What Makes This Trend Stand Out
- Random Acts of Kindness
- Hyatt's door-opening campaign promotes the trend of random acts of kindness in everyday situations.
- Experiential Marketing
- Hyatt's photo-worthy door-opening stunts demonstrate the potential of experiential marketing to create memorable brand experiences.
- Social Media Campaigns
- Hyatt's use of hashtags and photo frames shows the trend of integrating social media into marketing campaigns for increased visibility and engagement.
Sectors Adopting This
- Hospitality
- The hospitality industry can embrace the trend of creating unique and memorable experiences for guests through small gestures of kindness and social media engagement.
- Marketing and Advertising
- The marketing and advertising industry can explore the potential of experiential marketing and integrating social media in campaigns to create impactful brand experiences.
- Customer Service
- The customer service industry can adopt the trend of incorporating random acts of kindness into interactions with customers to enhance satisfaction and loyalty.
