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Fashion Interface Platforms

'Bookalook' Helps a Brand's Online PR by Creating Digital Showrooms

— November 10, 2016 — Business
Getting the latest creations into the hands of stylists and bloggers usually involves a lot of back and forth communication, so 'Bookalook' acts as an online PR platform to help manage samples.

Nearly all aspects of the fashion industry have grown to favor the online world from fashion bloggers, to retailers who have started offering online-only styles. As such, 'Bookalook' takes a more intuitive approach to getting a brand's latest creations into the right hands.

Users can utilize 'Bookalook' to browse through specific hashtags or even see what's trending in general to help find the latest creations. Brand's can utilize the online PR platform to share the looks with selected medias or make them available to search more publicly, depending on preferences.
Trend Themes
1. Fashion Showroom Platforms - 'Bookalook' disrupts the traditional process of managing samples by providing an intuitive online platform for sharing and exploring the latest fashion creations.
2. Digital PR Solutions - 'Bookalook' offers a disruptive innovation opportunity by streamlining the communication between brands and stylists/bloggers, making it easier to manage samples and maximize exposure.
3. Online Fashion Discovery - With 'Bookalook', users can easily explore the latest fashion trends and creations, providing a disruptive opportunity for brands to reach a wider audience and generate hype.
Industry Implications
1. Fashion - 'Bookalook' revolutionizes the fashion industry by offering a digital platform for managing samples and increasing brand exposure.
2. PR and Marketing - 'Bookalook' disrupts the PR and marketing industry by providing a digital solution for sharing fashion creations and connecting brands with stylists and influencers.
3. Technology - 'Bookalook' utilizes innovative technology to disrupt the process of managing fashion samples and enhance online fashion discovery.
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