Getting the latest creations into the hands of stylists and bloggers usually involves a lot of back and forth communication, so 'Bookalook' acts as an online PR platform to help manage samples.
Nearly all aspects of the fashion industry have grown to favor the online world from fashion bloggers, to retailers who have started offering online-only styles. As such, 'Bookalook' takes a more intuitive approach to getting a brand's latest creations into the right hands.
Users can utilize 'Bookalook' to browse through specific hashtags or even see what's trending in general to help find the latest creations. Brand's can utilize the online PR platform to share the looks with selected medias or make them available to search more publicly, depending on preferences.