Tru Optik is an innovative new system that is designed to make it easier for media companies and advertisers to exercise accurate and reliable online measurement projects in order to gauge viewership -- specifically on Internet-connected TV apps.
While there are reliable measurement tools for TV and for the online space, there hasn't been a reliable, broadly workable online measurement solution designed for TVs that connect to the Internet. This is where Tru Optik comes in. The system helps media groups and advertisers get a better understanding of audience purchasing behavior as well as demographics.
Ultimately, Tru Optik can help advertisers measure the value of their initiatives, while making it easier for media companies to tailor their products toward specific demographics.
What's Driving This Trend
- Connected-tv Measurement
- Tru Optik's measurement tool addresses the need for accurate and reliable viewership measurement on Internet-connected TVs.
- Online Measurement Solutions
- Tru Optik fills the gap by providing a broadly workable online measurement solution for TVs.
- Audience Analytics
- Tru Optik helps media groups and advertisers gain insights into audience purchasing behavior and demographics.
Who This Affects Most
- Media Measurement
- Tru Optik disrupts the media measurement industry by offering accurate and reliable measurement for connected TVs.
- Advertising Technology
- Tru Optik's measurement tool presents disruptive innovation opportunities in advertising technology by enabling better understanding and targeting of specific demographics.
- Connected-tv Apps
- Tru Optik's measurement tool provides disruptive innovation opportunities in the connected-TV apps industry by offering valuable audience analytics for tailored product development.
