Tru Optik is an innovative new system that is designed to make it easier for media companies and advertisers to exercise accurate and reliable online measurement projects in order to gauge viewership -- specifically on Internet-connected TV apps.
While there are reliable measurement tools for TV and for the online space, there hasn't been a reliable, broadly workable online measurement solution designed for TVs that connect to the Internet. This is where Tru Optik comes in. The system helps media groups and advertisers get a better understanding of audience purchasing behavior as well as demographics.
Ultimately, Tru Optik can help advertisers measure the value of their initiatives, while making it easier for media companies to tailor their products toward specific demographics.