'Presshour' aims to provide small businesses and startups with online journalist profiles in order to help make relevant connections for news dissemination. Launching on January 1st, 2017 'Presshour' will feature over 10,000 curated profiles of journalists that specialize in covering small businesses and startups. Those that utilize the 'Presshour' service will be able to search profiles through a variety of different categories such as region and beats, and save them to different lists for later utilization.
Connecting with online journalists can be difficult if their contact information online isn't made easily available or simply not available at all. 'Presshour' works to help create a comprehensive list of contacts to help new businesses spread the word on new products and innovations with ease.
Why This Trend Is Growing
- Curated Journalist Databases
- Creating specialized and comprehensive databases of journalists based on industry or topic can be a disruptive innovation opportunity.
- Regionalized Search
- Developing search capabilities based on region can help businesses connect with local journalists, creating more immediate and relevant coverage opportunities.
- List Organization Features
- Allowing users to easily save and manage lists of journalists can improve efficiency and organization for businesses seeking to make media connections.
Industries Being Reshaped
- Public Relations
- Public relations agencies and professionals can utilize curated journalist databases and search features to streamline their media outreach strategies.
- Marketing
- Marketing companies can benefit from utilizing the organizational and search features of 'Presshour' to develop targeted media campaigns around specific products or services.
- Startups
- Startups can utilize the specialized curated database to more efficiently and effectively connect with journalists, getting the word out about their products and innovations.
