Advanced Structural Spring Footwear

Onitsuka Tiger Challenges Shapes for the SS21 Footwear Line

Onitsuka Tiger introduce its new collection of footwear for the Spring/Summer 2021 season and it is full of adventurous designs. The main focus is the structure of the shoes as the brand pushes boundaries and brings new and exciting designs to vintage designs.

The capsule was led by creative director Andew Pompilio, delivering updates such as new sole units on retro looks. The latest goods follow the mantra of the "Onitsuka Tiger Attitude." This is mainly translated through the color palette, made up of bright orange, gold, and blue along with more muted options such as tan and white colors. The ideology shines a spotlight on the wearables as well and the selection of bags that are true to the brand's heritage.

Image Credit: Onitsuka Tiger

Structural Footwear Design
Creative and bold approaches to shoe structure and design that challenge traditional forms and improve functionality.
Retro-inspired Footwear
Incorporating updated and innovative features into vintage designs to create modern and trendy footwear.
Colorful Footwear Palettes
Bold and diverse color selections that enhance the look and appeal of footwear designs.

Sectors Adopting This

Fashion & Apparel
Using advanced techniques for footwear design to craft unique and stylish products that stand out in a crowded market.
Sportswear & Athletics
Developing footwear and equipment with improved functionality and performance while incorporating fresh, modern design elements.
Accessories & Bags
Creating bags and wearables that complement footwear designs and reflect brand identity through heritage-inspired features.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 4%
Freshness 10%

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