Fruit-Picking Shelves

Newton by One of Studios Recreates a Childhood Experience

Consumers are becoming more aware of the benefits of healthy, organic foods, which have led many grocery stores to adopt a fresher stance with natural-looking produce covered in dirt; One of Studios has created another way to make such foods appear more fresh. David Saldoff of One of Studios wanted to bring one of his favorite childhood memories to his home, so he designed a shelving unit that recreated the apple-picking experience.

Aptly dubbed Newton, One of Studios' apple shelves float off of the wall and hold three at time. A playful design, the Newton shelves focuses on an experience rather than a function, which will encourage others to do the same. Sometimes a product doesn't have to be efficient to be cherished.

Natural-looking Produce
Creating grocery store displays that feature natural-looking produce covered in dirt.
Recreating Childhood Experiences
Designing products that bring back favorite childhood memories and provide a playful experience.
Emphasizing Experience Over Function
Focusing on the experience a product provides rather than its efficiency.

Industries Being Reshaped

Grocery Stores
Creating fresh and natural grocery store displays to attract health-conscious consumers.
Interior Design
Designing furniture and shelving units that recreate childhood experiences and add a playful touch to homes.
Consumer Goods
Developing products that prioritize experience and nostalgia over strict functionality.
SCORE
1.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 12%
Freshness 8%

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