Porsche has announced it will expand its on-demand subscription to four new cities. The list of new cities includes Las Vegas, Pheonix, San Diego as well as Toronto. Porsche initially launched its on-demand subscription in order to cater to consumer demands, where flexibility and choice are a priority.
The program's expansion is the result of success in other cities. Porsche's North American president and CEO, Klaus Zellmer spoke on the program stating “In our first year and a half, more than 80% of Passport members in the Atlanta pilot were not previous Porsche owners.”
The program gives customers the ability to access 20 different Porsche models. The price of the subscription starts at $2,100, with more expensive options available.
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