Porsche Digital’s First E-Mobility Loyalty Scheme Launched in Europe
Jana Pijak — January 19, 2021 — Business
References: electrive
Porsche Digital’s first e-mobility loyalty scheme has launched in Europe and is part of the automaker's latest venture -- the startup &Charge. The platform is currently available for consumers in Austria, Germany, the Netherlands and Belgium and is an economical way for electric car owners to cut charging-associated costs.
&Charge platform users will receive kilometer rewards that can be redeemed as electric vehicle charge credits, car-sharing rental credits, scooter rental credits and more.
Mattias Ulbrich, Chief Executive Officer of Porsche Digital spoke about the new loyalty scheme, explaining that "the key to this is that we can offer our users a broad portfolio of services – both in terms of collecting and redeeming kilometers." He also stated that "&Charge wants to enable customers to use their collected points to support certified climate protection projects," furthering Porsche's sustainable vision.
&Charge platform users will receive kilometer rewards that can be redeemed as electric vehicle charge credits, car-sharing rental credits, scooter rental credits and more.
Mattias Ulbrich, Chief Executive Officer of Porsche Digital spoke about the new loyalty scheme, explaining that "the key to this is that we can offer our users a broad portfolio of services – both in terms of collecting and redeeming kilometers." He also stated that "&Charge wants to enable customers to use their collected points to support certified climate protection projects," furthering Porsche's sustainable vision.
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