'On the Ice' is a stunning film that is set in Alaska's arctic and uses a cast of characters that is entirely comprised of Inuits. The movie follows two young men as they struggle to remain true to their Inuit culture while being influenced by contemporary culture.
'On the Ice,' which is currently seeking funding on Kickstarter, is an aesthetically pleasing and ambitious project. The movie hopes to be able to show in at least ten locations across the United States and will hopefully inspire other filmmakers from unconventional conditions to do the same.
Implications - Consumers are looking to escape the everyday into the unfamiliar. These escapist desires are exciting and stem from the commonness of everyday life. Companies should take this mindset into account when creating marketing initiatives and look to provide an exotic, albeit brief, escape.