Torke Orchestrates a 'Rain of Fun' in Istanbul for Olmeca Tequila

 - Aug 1, 2010
References: invisiblered.blogspot
This guerrilla stunt was orchestrated by Torke for Olmeca tequila -- a brand from Pernod Richard -- in Istanbul, Turkey. The client wanted to remind partiers that tequila with salt and lemon means fun; Torke created a rain of fake lemon slices over nightlife areas in the city.

Each lemon slice had a code for an online raffle in which people could win a backstage pass for an upcoming show by the band Faithless. The Olmeca 'Rain of Fun' event also included salt and lemon glow-in-the-dark stickers placed near bars that sell Olmeca tequila.