This guerrilla stunt was orchestrated by Torke for Olmeca tequila -- a brand from Pernod Richard -- in Istanbul, Turkey. The client wanted to remind partiers that tequila with salt and lemon means fun; Torke created a rain of fake lemon slices over nightlife areas in the city.
Each lemon slice had a code for an online raffle in which people could win a backstage pass for an upcoming show by the band Faithless. The Olmeca 'Rain of Fun' event also included salt and lemon glow-in-the-dark stickers placed near bars that sell Olmeca tequila.
Lemon Wedge Raindrops
More Stats +/-
37 Guerrilla Stunts in Metropolitan Areas
Mass Public Breast Feeding
Courtside Spirit Sponsorship
Ceremonial Guerrilla Dance
Tattooed Travel Incentives