Altos Tequila's "Hot Lime" is a Helpline and Lime Delivery Service
Laura McQuarrie — July 19, 2023 — Marketing
References: famouscampaigns
Being low on limes stands in the way of making a great margarita and with this in mind, Altos Tequila created the Hot Lime helpline and a new emergency delivery service. Research suggests that margaritas are Brits' favorite cocktail yet two out of three people run out of limes when preparing this classic drink. To remedy this quickly, people in the UK can dial the Hot Lime to receive a fresh delivery of fruit in an Altos-branded lime emergency vehicle.
As part of this campaign, comedian, podcaster and presenter Alice Levine appears in the PSA for the service, which dives into the horrors of a margarita without limes. The free-of-charge Hot Lime Delivery Service can be experienced for just two short days in London, Manchester and Glasgow.
As part of this campaign, comedian, podcaster and presenter Alice Levine appears in the PSA for the service, which dives into the horrors of a margarita without limes. The free-of-charge Hot Lime Delivery Service can be experienced for just two short days in London, Manchester and Glasgow.
Trend Themes
1. Margarita Delivery Services - Opportunity for delivery services to specialize in delivering specific ingredients for cocktails, disrupting traditional grocery shopping for drink supplies.
2. Emergency Helplines - Potential for other brands to create emergency helplines for specific consumer needs, providing quick solutions and immediate assistance.
3. Branded Marketing Campaigns - Businesses can explore creative marketing campaigns that combine humor, celebrity partnerships, and innovative services to engage consumers and increase brand awareness.
Industry Implications
1. Food Delivery - Food delivery services can expand their offerings to include specialized cocktail ingredients, catering to consumers in need of last-minute drink supplies.
2. Telecommunications - Telecom companies can leverage their existing infrastructure to provide emergency helplines for various consumer needs, improving customer experience and brand loyalty.
3. Entertainment and Media - Entertainment and media companies can take inspiration from Altos Tequila's marketing campaign by partnering with influencers and celebrities to create engaging branded content.
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