Old World Christmas has announced a series of new licensing partnerships for its handblown glass ornaments that are sure to be a must-have for consumers looking to update their holiday decor. The new partnerships include agreements with MLB, Mars Wrigley, Morton Salt and Norman Rockwell to create a range of hand-painted and hand-glittered ornaments. Each of the decorations will helot capture the spirit of each brand and are expected to be launched later this year for consumers to pick up for their ornament collection for 2023.
President and CEO Neal Applefeld commented on the additions to the Old World Christmas range saying, "We are excited to continue to grow our licensed portfolio. Ornaments help a Christmas tree tell a story and we look to partner with brands who can bolster that story.”
What's Driving This Trend
- Themed Christmas Ornaments
- There is a growing demand for personalized ornaments that capture various interests and themes beyond traditional holiday motifs.
- Brand Licensing Partnerships
- Establishing partnerships with recognized brands can help ornament makers tap into new audiences and extend their reach.
- Handmade Craftsmanship
- Consumers seek out unique and handmade decorations to add a personal touch to their holiday displays.
Who This Affects Most
- Ornament Manufacturing
- Incorporating new licensing partnerships into their ornament designs can help manufacturers boost product differentiation and sales.
- Sports Merchandising
- Sports teams can expand their merchandise range and attract new customers by partnering with ornament manufacturers for team-themed products.
- Brand Licensing
- Companies can leverage their brand recognition by partnering with ornament makers to create unique, themed products that appeal to their target audience.
