Fresh's Rose Deep Hydration Oil-Infused Serum is the beauty brand's first-ever oil-infused liquid serum and it is formulated to deliver long-lasting hydration and "the fastest way to dewy skin." When disrupted, the product turn two separate phases into a silky serum that provides thirsty skin a balance of water and oil that helps to hydrate and lock in moisture.
As its name suggests, the product prominently feature rose ingredients like rosewater and damask rose, plus plant-derived squalane. The hydrating, nourishing and plumping oil-infused serum is beneficial for smoothing the texture of skin, providing 24-hour deep hydration and supporting skin that looks replenished and feels supple.
The versatile product can be used in different ways, alone or before moisturizer, to create a fresh-looking glow.
Image Credit: Fresh
Key Themes Behind This Trend
- Oil-infused Serums
- Disruptive innovation opportunity: Creating new oil-infused serums using unique ingredients and formulations to provide long-lasting hydration and skin nourishment.
- Hydrating Skincare Products
- Disruptive innovation opportunity: Developing innovative hydrating skincare products that combine water and oil to effectively lock in moisture and provide deep hydration.
- Natural Ingredient Formulations
- Disruptive innovation opportunity: Using natural ingredients like rosewater and plant-derived squalane to create effective and nourishing skincare formulations.
Where This Applies
- Beauty and Skincare
- Disruptive innovation opportunity: Introducing new oil-infused serums and hydrating skincare products to meet the growing demand for effective and innovative skincare solutions.
- Natural and Organic Beauty
- Disruptive innovation opportunity: Creating natural ingredient formulations in the beauty industry to cater to the increasing consumer preference for clean and eco-friendly products.
- Cosmetics Manufacturing
- Disruptive innovation opportunity: Developing advanced manufacturing processes and techniques to produce oil-infused serums and other hydrating skincare products more efficiently and sustainably.
