Ohana Cupcakes Offers Consumers an Interactive and Delicious Experience
Mindful Designer — August 19, 2016 — Art & Design
References: mindfuldesignconsulting & mindfuldesignconsulting
Ohana Cupcakes has brought the joy of cupcakes to Oceanside, California with the help of interior branding designer Mindful Design Consulting. The store offers 'Create, Bake, Take' option for kids birthday parties and consumers can also purchase premade cupcakes and hang out at the Cafe section of the store watching children in the Decorating area. The store offers shaved ice and other delightful surprises in form of desserts or products such as your own little cupcakes baking ovens, aprons with patterns of cupcakes or a variety of colorful candies.
The essential delight of cupcakes is echoed by the vibrant choices made for the interior design and branding of this cupcake store. Ohana Cupcakes calls you in with a cheerful "Aloha!" as you enter the store. Tall ceilings are filled with a whimsical blend of colorful cylindrical and globe-type lighting fixtures. Wave patterns on lighting shades carry over the beach theme established by the colored concrete flooring. Wall-mounted surfboards promise customers they're about to enjoy a cupcake with all the fresh and mellow vibe of Hawaiian islands.
The essential delight of cupcakes is echoed by the vibrant choices made for the interior design and branding of this cupcake store. Ohana Cupcakes calls you in with a cheerful "Aloha!" as you enter the store. Tall ceilings are filled with a whimsical blend of colorful cylindrical and globe-type lighting fixtures. Wave patterns on lighting shades carry over the beach theme established by the colored concrete flooring. Wall-mounted surfboards promise customers they're about to enjoy a cupcake with all the fresh and mellow vibe of Hawaiian islands.
Trend Themes
1. Interactive Store Experience - Opportunity for retail stores to offer consumers experiences beyond traditional shopping.
2. Branded Interiors - Opportunity for branding agencies to strategically design and brand retail spaces to create a unique, immersive experience for consumers.
3. DIY Create Your Own Products - Opportunity for companies to offer DIY options for consumers to create their own products, such as baking their own cupcakes or customized clothing.
Industry Implications
1. Retail - Retailers can adopt interactive store concepts to enhance the customer experience in-store.
2. Branding - Branding agencies can focus on creating immersive store concept designs to bring a unique experience to customers.
3. Product Design - Product designers can develop DIY products to offer customers the opportunity to create their own personalized products.
5.2
Score
Popularity
Activity
Freshness
