Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Vans and Sweet Chick Join on the Off the Waffles Sneakers

 - Apr 23, 2019
References: instagram & hypebeast
Vans works in collaboration with premium chicken and waffles restaurant Sweet Chick on the Off The Waffle sneaker pack. The duo is exclusively releasing the pack at Foot Locker and it spotlights two signature silhouettes -- the Slip-On and the Era. The uppers of both sneaker designs are simplistic, highlighting the iconic waffle sole of the models.

The uppers are made from suede and canvas materials in the light hues of white and light gray before it is hit with Sweet Chick's branding motifs at the back. The waffle outsoles are accented with a light teal stripe adorned with the locations of the restaurant in both Los Angeles and New York. The laces nod to the restaurant as well, with co-branding details showcased on the teal heel plates and the insoles.