The Odin Pop-Up Shop reinterprets the popular temporary storefronts that have been embraced by businesses both big and small. Located in the East Village of New York City, it is part store and part art installation. The high-end perfume retailer commissioned Brooklyn art duo Snarkitecture, known for such installations as Dig and the Box/Box residence, to create an engaging interior design that would intrigue visitors over a six-week period.
Snarkitecture decided to fill the 350 feet wide space of the Odin Pop-Up Shop with molds of their fragrance bottles. Cast in gypsum cement, the molds look like ghostly versions of Odin's products. 1,500 of these cement creations were hung from the ceiling and fixed to the ground, creating an 'escape,' as Snarkitecture partner Alex Mustonen says.