The new Yosa oat products line has been launched in Norway, Denmark and Sweden as a way for consumers to access the alternative ingredient in a prepackaged format that is simple to purchase and enjoy.
The product lineup consists of overnight oats, oat spreads, oat drinks and even the Yosa Oat Fraiche, which are all crafted with premium ingredient and flavors to make them perfect for health-conscious consumers. Each one is fermented to increase the probiotic profile of each product and increase their appeal amongst consumers seeking out gut health-promoting food varieties.
Explaining the new Yosa oat products line, VP of Supply Chain and Operations at Fazer Lifestyle Foods Heli Anttila said, "We see globally a growing interest towards oat-based products and are ready to drive it forward with the innovative, top-quality Fazer Yosa assortment. Although the market is getting more saturated, we believe that there is an increasing demand for the Fazer Yosa products, which are both superior in taste and innovation. Consumers value tasty products that support holistic well-being, and demand responsible production from companies."