Meal replacement product brand Huel is venturing beyond powders, beverages and snack bars with Hot & Savory, a plant-based nutritionally complete meal. The meals, available in Thai Green Curry and Tomato and Herb, take the form of 23-ounce shelf-stable pouches with servings of rice, quinoa, vegetables, herbs and spices. Preparing the products is as easy as adding the mixes to hot water or preparing them in the microwave.
The fast meals share a balanced source of carbs, protein, fats and fiber, plus all 27 essential vitamins and minerals. The vegan meals boast 24 grams of plant-based protein and offer a savory alternative to many of the sweet meal replacement products on the market. With Hot & Savory, Huel offers all the convenience as ever but with a move into lifestyle-oriented products.
Image Credit: Huel
Key Themes Behind This Trend
- Plant-based Nutrition
- There is an opportunity for disruptive innovation in creating more plant-based nutritionally complete meal options.
- Savory Meal Replacement
- Developing savory meal replacement products provides an alternative to the prevailing sweet meal replacement options.
- Convenient Lifestyle Products
- Creating lifestyle-oriented meal replacement products that are both convenient and nutritionally complete can tap into a growing market.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the development of more plant-based meal replacement options.
- Health and Wellness
- The health and wellness industry can capitalize on the demand for nutritionally complete meal replacements by offering savory alternatives.
- Convenience Products
- The convenience products industry can expand its offerings by introducing lifestyle-oriented meal replacement options that are easy to prepare.
