Knowing many health-conscious consumers are now interested in wholesome foods that fuel them with healthy fats and natural energy, New Zealand's Tasti Foods launched a range of nut butter bars that boast indulgent textures. Simultaneously smooth, crispy and creamy, the bars combine a variety of textures like nut butter with crunchy nuts, oats and chocolate. To perfectly capture the sensory experience of the product, the brand developed its own language to communicate the "smoothlicreamy" qualities of the product. This language is also represented visually by ultra close-up product shots that show off the many components of the snack bars.
The brand's nut butter bars are offered in varieties like Peanut Butter & Berry, Peanut Butter & Almond and indulgent Peanut Butter & Salted Caramel.