Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'NPH Playing Cards' Were Created to Help Fight AIDS

 - Dec 12, 2016
References: theory11 & thedieline
(RED) is a "global fund" that partners with celebrities and brands in order to sell products that go towards the fight against AIDS, tuberculosis and malaria – and the brand recently partnered up with Neil Patrick Harris to create the 'NPH Playing Cards.'

The cards were designed in a collaboration between Neil Patrick Harris and 'Theory 11' and were designed as a tribute to the actor's "passions of mystery, magic, games and theater." The gilded cards have an elegant appearance and contain secret symbols on various cards. For each NPH Playing Cards deck that is sold, a dollar will go towards the fight against AIDS.

These playing cards provide an example of a charitable creative project that, once backed by a celebrity, is able to hold more power than just to entertain.