(RED) is a "global fund" that partners with celebrities and brands in order to sell products that go towards the fight against AIDS, tuberculosis and malaria – and the brand recently partnered up with Neil Patrick Harris to create the 'NPH Playing Cards.'
The cards were designed in a collaboration between Neil Patrick Harris and 'Theory 11' and were designed as a tribute to the actor's "passions of mystery, magic, games and theater." The gilded cards have an elegant appearance and contain secret symbols on various cards. For each NPH Playing Cards deck that is sold, a dollar will go towards the fight against AIDS.
These playing cards provide an example of a charitable creative project that, once backed by a celebrity, is able to hold more power than just to entertain.