Doritos made an impressive appearance during this year's Super Bowl commercials, introducing its 'Now It's Hot' advertisement. It celebrates its latest product, the 'Flamin' Hot Doritos' and features nostalgic boy band the Backstreet Boys co-starred alongside Chance the Rapper. To tap into fond memories of the 90s, the commercial creates a parody of Backstreet Boys' iconic 'I Want it That Way' song.
The commercial begins with Chance in a studio taking his first bite of the spicy nachos before falling into an imaginative state of himself driving in a hot pink car. This is when he starts rapping over the retro song, theming it around the new spicy snack -- he joins the boy band in a collective dance number to the song's chorus.
What Makes This Trend Stand Out
- Nostalgia Marketing
- Brands can leverage nostalgia by using popular culture references to create emotional connections with consumers.
- Collaborative Marketing
- Cross-promotion between brands of different industries can generate buzz and attract a wider audience.
- Music in Advertising
- Incorporating catchy and original music in commercials can help brands stand out and become more memorable.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry can use collaborative marketing to introduce new products and reach a wider audience.
- Entertainment
- The use of popular culture references and music can attract more viewers to TV shows and movies, and create new fan bases.
- Advertising
- The trends of nostalgia and music in advertising can inspire creative campaigns and help brands to engage with their target audience.
