Doritos made an impressive appearance during this year's Super Bowl commercials, introducing its 'Now It's Hot' advertisement. It celebrates its latest product, the 'Flamin' Hot Doritos' and features nostalgic boy band the Backstreet Boys co-starred alongside Chance the Rapper. To tap into fond memories of the 90s, the commercial creates a parody of Backstreet Boys' iconic 'I Want it That Way' song.
The commercial begins with Chance in a studio taking his first bite of the spicy nachos before falling into an imaginative state of himself driving in a hot pink car. This is when he starts rapping over the retro song, theming it around the new spicy snack -- he joins the boy band in a collective dance number to the song's chorus.